Trust does begin with the client. The first principle, keep your promises, is by far the most important. If the client can’t trust your word, they probably won’t trust your design either.
Trust Me, I’m a Designer: 9 Principles for Creative Credibility
Author: Jason Cranfordteague
“A recent study by Demos (Demos.co.uk) called Truth, Lies and the Internet found that a third of teens polled in the UK believe any information they find on line is true without qualification. Even more staggering is that a 15% of that group admit to making their decision about the truthfulness of the content of a Web page based on appearance alone.”
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